They must be pretty confident that the mobile audience want it this way, despite the objections of pretty much every camera operator I know. Metcalf said they had been testing the service with ‘beta’ audiences for a few months and the response has been largely positive, but added that they’re keen to learn more from the launch and continue to improve the feature. The apps team has been collaborating closely with our editorial and video production colleagues across the BBC to look at everything from the way we shoot and edit news video through to the user experience in the app.”Īccording to Montgomery, the BBC News app already has 7.6 million weekly active users in the UK, and 7.2 million elsewhere. In addition, all of our vertical videos are subtitled and can be used without the sound on.” He added: “We are continually looking for new ways to make our video journalism available to mobile-only audience. It will be shorter than films used elsewhere on the BBC and tell news stories in a succinct and snappy way. “Our new vertical video addresses all those issues.
#BBC NEWS APP UPDATE#
In addition, much of our video offer has so far consisted of longer TV pieces that aren’t ideal if you’re after a quick update and short of time,” he wrote. “Most of our video has traditionally required sound, which can be a problem when viewing in public and much of the video was embedded in small screens making it hard to watch without rotating the phone. You can even share news stories and sports results with your. Read all of the latest headlines, football gossip, transfer rumours and league action as the stories unfold. In a blog, James Metcalfe, the executive product manager for BBC News apps, said several issues had deterred people from watching BBC News video on mobiles. The BBC Sport app brings you all the breaking news across the world of sport including football, cricket, rugby union, rugby league, F1, tennis, golf, athletics and much more.
#BBC NEWS APP PC#
Montgomery tweeted: “c 60 pc of BBC News’ online traffic now comes via mobile – more after big news events – and the portrait view feels natural on smartphone.” Picture: BBC News
Sixty per cent of BBC News’ online traffic now comes via mobile – more after big news events, they say – and they’ve judged the vertical view more intuitively appealing to those viewers, according to James Montgomery, the corporation’s director of digital, who announced the move on Twitter today. The BBC has dealt a blow to opponents of vertical video, by announcing a landmark step to transform their mobile News app – adding a portrait feature.
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